How to Write a Course

Can we inspire you to get writing a course?


Firstly, you will need to be qualified in something and have experience within the given course subject. Next, you will need to decide on what it is you are going to teach, have a rough plan to start and decide on the course name.

Secondly and I'd regard this of most importance - how are you wanting to deliver the course?

Online Learning


  • You can hit such a large audience

  • Lower costs - you don't need premises

  • You can load online courses to websites like Udemy who advertise worldwide.

  • Students can study and learn in the comfort of their own home.

  • As a tutor you don't have to keep repeating yourself as you would do with face-to-face courses!


  • Not a good option if your course requires lots of practical activity.

  • There's a lot of time and technology involved initially to get an online course set up

  • You will need lots of videos to ensure you engage students - this means lots of time talking into a camera or microphone and perhaps lots of retakes and editing.

  • If you don't put in lots of effort for online learning your course may not be very successful.

If you require a good, easy to use e-learning platform we recommend Easygenerator as our preferred choice.

Face-to-Face Learning


  • Better learning experience - a lot of people learn better with face-to-face learning, especially if it involves a lot of practical work.

  • Students can mix with each other and engage with the tutor like asking questions.

  • You can charge more with it being face-to-face.

  • Courses can involve a mixture of online and face-to-face training to either reduce costs or as alternatives.

  • Depending on the course, face-to-face training maybe more valued buy students and employers/associations.


  • You may not hit as big an audience depending upon your training centre location(s).

  • More costs - premises, insurance, utility bills, potential business rates, equipment, office furniture etc.

  • You have to teach it over and over again and repeat yourself, unlike online learning.

  • You may need to provide learning materials - manuals, handouts etc.

Other things to consider....
  1. Ensure your course has a market demand. Once you have picked your online course topic, the next step is to conduct a number of market research tests to see if it has a market demand or not.  Many course creators make the mistake of thinking that if there is a lot of competition in their topic area, then their course idea won’t fly.  But actually, this shows that there is a high chance of there being a strong market demand for that course idea and is therefore well worth investigating further.

  2. Don’t underestimate the importance of learning outcomes. If you don’t do this for your courses you could severely risk your reputation and your bottom line – let alone make the course creation process a frustrating one. Would you hand over your money to someone for a product you don’t understand and you have no idea what it will do for you?  Of course not. Just because you know what your course will give your students, it does not mean that they will know. If your students don’t know HOW your course is going to help them, they are unlikely to enrol in it. Learning outcomes clearly explain, with measurable verbs, what the learner will be able to do, know and feel by the end of your course. What skills will they be able to demonstrate? What new knowledge will they have obtained?  Having clear learning outcomes also ensures that only the RIGHT students are joining your course – which means higher completion and satisfaction rates and lower refund requests.

  3. Select and Gather your Course Content. This is the stage where many course creators start to risk falling into ‘The Hole of Eternal Procrastination’. The main reason we get stuck here is often because of the sheer volume of information we have in our heads or all around us in books, on our hard drives, in our notepads and so on. The art at this stage is not just about what we should include in our course, but what stuff we need to leave out.

  4. Structure Your Modules and Course Plan. This is the stage where you now take a look at all of your content and start grouping together your similar themes, tips, and ideas into modules and then ordering the lectures within those modules into the most progressive and logical manner so that they form a flowing sequence of lessons.

  5. How to Assess. How will you assess the competence of your students to be able to become qualified? Is the training for the student just a workshop? Is it essential CPD that's teaching them new skills/knowledge? You can assess a learners competence in many ways such as online quizzes/multiple choice questioning, essays, case studies, practical assessments etc. If you are creating a NOS course then assessment should be as requested in the NOS.

  6. Course Pricing. Consider the costs of marketing and advertising your courses, and how you aim to reach your targeted audience i.e. Google Adwords advertising targeting key search words and terms. Google are there to help you set up adverts, you don't always need to hire expensive 'experts'. Other methods - Facebook, Twitter, YouTube, Instagram. Promote your business constantly via social media yourself with regular posts, this is free for you to do. Ensure you have a good quality website that's not just good on desktop, but good on mobile devises.

All the above may seem a lot of work, but the rewards are so great. Have a plan, be organised, be dedicated and take your time.

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